Author’s Guidelines Jun 25, 2014 6:34:16 GMT
Post by Admin on Jun 25, 2014 6:34:16 GMT
Writing Practical Case Studies for
Global Business and Organizational Excellence
Published bimonthly by John Wiley & Sons, GBOE presents case studies of improvement efforts written by the people involved in the process. Its international readership is composed of executives, managers, HR specialists, consultants, and researchers. Companies that recently have contributed articles include MetLife, Microsoft, Capital One, Intel, Sprint, McDonald’s Cisco, PepsiCo, Hewlett-Packard, AT&T, Home Depot, and Johnson & Johnson. Their case studies have dealt with such topics as employee engagement, M&A integration, leadership development, sustainability, culture change, and various aspects of business process improvement. The key for the Wiley audience is in the details: What was the problem? What was the solution? How was it implemented? What were the lessons learned? You can learn more about the journal at onlinelibrary.wiley.com/journal/10.1002/(ISSN)1932-2062.
Articles should be 15-20 pages in length, double-spaced (12-pt. Times Roman), with all pages numbered. Also please include a:
• 1- to 2-sentence description of the main theme of the article,
• 150- to 200-word abstract that summarizes the article (but do not start sentences with the phrase “this article/this study is about…”), and
• brief bio for each author. The bio should include name, title, position, company, field of expertise (if desired), academic credential (if pertinent), and e-mail contact information (if desired).
As you prepare your article, here are some points to keep in mind:
Content and Tone: The structure and focus of the article should be on the concrete (what the company is doing) rather than on the abstract (“four dimensions of business leadership” or “risk-taking”), although, of course, concrete examples can be seen as having such abstract virtues.
Write with a conversational rather than an academic tone, but in the third person. Bear in mind that readers include executives, managers, HR specialists, researchers, and consultants. It’s usually best to start with an anecdote or scenario, then go into the details of the case study, using concrete examples to illustrate the principles you present. Use subheadings to break up the article and give the reader an idea of what to expect next. Among the questions to address in your article:
• What situation prompted the organization to take action?
• What kind of program was implemented and how?
• What were its objectives?
• What obstacles were encountered and how were they overcome?
• What kinds of measures were used to assess the effectiveness of the effort?
• What have been the results?
• Looking forward, what are the next steps?
• What lessons can other organizations learn from this experience?
References: Avoid the use of footnotes. Rather, introduce the material conversationally. (For example, “As John Smith wrote in his book, The Meaning of Life,…”) Full citations for referenced material should be listed at the end of the article under the References heading. If you’d like to include a list of suggested readings or resources, these can be listed under the heading Additional Resources at the end of the article.
Editing: GBOE is not a referred journal. Submitted articles are subject to editing. The lead author will receive a pre-publication copy by e-mail to review.
Text Submission: The article should be submitted by e-mail as a Word document attachment.
Illustrations (Exhibits): Although each figure and table must be cited in the text, the figures and tables themselves should not be embedded within the text. Every illustration should be labeled as “Exhibit,” and numbered consecutively using Arabic numbers (that is, Exhibit 1, Exhibit 2, Exhibit 3, etc.). Please label the files clearly and be sure to include captions for all figures and tables.
Submit exhibits as both an editable file (EPS [Adobe Illustrator], PowerPoint, Word [native], or Excel format) for copyediting and typesetting into the journal’s design, as well as an uneditable file (PDF, JPG) for representation of required positioning of text and image components. The editable files need to be at least 300dpi. Figures pasted directly from the Web are typically low resolution (72 dpi); bitmapped line art (made only of Black & White lines—often simple charts or graphs) should be submitted at higher resolutions yielding 600-1200 dpi. Converting images to other formats can lower quality, so it is best to include the originally created file.
Exhibits submitted only in hard copy are acceptable if they have been printed with a high-quality laser printer. Authors are cautioned to provide lettering of graphs and figure labels that is large, clear, and open so that letters and numbers do not become illegible when reduced. Likewise, authors are cautioned that very thin lines and other fine details in figures may not successfully reproduce. Original figures should be created with these precautions in mind. Exhibits will print in grayscale.
Photo exhibits must be high-resolution (minimum of 300 dpi). Authors are responsible for obtaining any necessary permissions for use of the image.
Copyright Transfer Agreement: This document (see attachment) must be signed by each author and e-mailed back to the editor upon submission of the manuscript.
Authors’ Copies: About four to six weeks after publication, each author will receive one copy of the issue in which the article appears and 25 reprints of the article. To facilitate delivery, please provide full contact information for each author: name, mailing address, phone and fax number, and e-mail address. Upon request, the author can also receive a complimentary web-enhanced PDF of the published article.